Bank Marketing 3.0

Using Mobile Location Data to Improve Bank Marketing Results

Interested in new strategies to improve your bank marketing results? Looking for data driven solutions to gain a competitive edge? Is growing and proving marketing ROI a must-do on your 2018 list? This study, which Cuebiq commissioned to Cornerstone Advisors to help marketers answer these key questions, provides a framework to enhance business strategy and marketing activations through location analytics and gain a competitive edge against competitors.

Key Insights Included in the Study:

  • Customer Segmentation: How to unlock new consumer dimensions to enhance current profiles and create new customer segments
  • Campaign Management: How to improve campaign performance with consumer journey mapping & measurement
  • Competitive Intelligence: How to benchmark your performance against competitors
  • Branch Performance: How to leverage branch visitation insights to aid evaluation of branch performance

Winning At Retail: Driving Footfall in an Omnichannel World

77% of Retailers Know That Footfall Measurement Helps Drive Revenue Growth

As the retail world continues to push toward an omnichannel future, substantial change is being driven by online-only retailers and direct-to-consumer (DTC) brands. While this shift is substantial for traditional retailers, consumers still value a physical retail presence. In order to help retailers, we’ve commissioned this study with the Ascendant Network to provide them strategical research and recommendations.

Download the study to learn:

  • How to plan against new sources of competition.
  • How to effectively measure foot traffic to physical stores.
  • How to leverage online to offline insights for strategic planning and more.

Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? Contact our team of experts.

Learn more about how we can help your brand.