Completing the Customer Journey

The Importance of Location Data in Mapping Online and Offline Consumer Behavior

Since the arrival of mobile phones and smart phones we’ve learned to imagine the potential for connecting a consumer’s location with the products, stores, and services that appeal to them. But location data serves another, more powerful, and ultimately more purposeful role. Companies that use location data to understand and assess the path that consumers take throughout their day can create a very rich profile of how people spend their time. They can inform their business and marketing strategies, provide messages and promotions that are timely and relevant, and minimize irrelevant marketing efforts.

Key Findings:

  • The path to a successful data-driven approach
  • Best approach to your consumers’ journey based on your brand’s objectives
  • How to bridge the gap between consumers’ online and offline worlds
  • Which types of location data matter most

Winning At Retail: Driving Footfall in an Omnichannel World

77% of Retailers Know That Footfall Measurement Helps Drive Revenue Growth

As the retail world continues to push toward an omnichannel future, substantial change is being driven by online-only retailers and direct-to-consumer (DTC) brands. While this shift is substantial for traditional retailers, consumers still value a physical retail presence. In order to help retailers, we’ve commissioned this study with the Ascendant Network to provide them strategical research and recommendations.

Download the study to learn:

  • How to plan against new sources of competition.
  • How to effectively measure foot traffic to physical stores.
  • How to leverage online to offline insights for strategic planning and more.

Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? Contact our team of experts.

Learn more about how we can help your brand.