81% of marketers said they are very interested in using location data to measure cross-channel behaviors and outcomes.
This finding comes from a brand-new study we commissioned with 451 Research. While last year’s research showed that marketers overall planned to increase their use of location data, this year revealed that marketers have evolved significantly — they now find location data to be an integral part of their toolkit.
Download the study to learn:
- High-value use cases for location data
- How marketers are using location data to solve their attribution challenges
- How to maximize the usage of location data
Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? Contact our team of experts.