Finding Real Enterprise Value in Location Data

81% of marketers said they are very interested in using location data to measure cross-channel behaviors and outcomes.


This finding comes from a brand-new study we commissioned with 451 Research. While last year’s research showed that marketers overall planned to increase their use of location data, this year revealed that marketers have evolved significantly — they now find location data to be an integral part of their toolkit.

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Download the study to learn:

  • High-value use cases for location data
  • How marketers are using location data to solve their attribution challenges
  • How to maximize the usage of location data

Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? Contact our team of experts.



Finding Real Enterprise Value in Location Data

69% of Advertisers use linear television as part of a cross-channel campaign.

Nine in ten marketers who drive to physical locations already plan cross-channel campaigns, while the remainder plans to have multiplatform campaigns in flight within the next year. With this multiplatform approach, ad exposure and purchase behavior have an increasingly complex relationship.We’ve commissioned this study with the Advertiser Perceptions to provide the industry perspective on planning and measurement in a multitouch reality among advertisers that employ brick-and-mortar as a commercial channel.

Download the study to learn:

  • How to work with partners to leverage attribution for strategy and planning in new ways, across your media mix. 
  • How location intelligence acts as an attribution enhancement for marketers
  • How to get the full value of your attribution measurement investment.

Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? 
Contact our team of experts.

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