57% of QSR marketers are using location data to enhance their attribution capabilities and to better understand consumer behavior
According to 451 Research, 97% of QSR marketers plan to increase their usage of location data over the next two years. However, they are not focused on more traditional use cases (e.g., geo-fenced promotions) but for more advanced use cases like attribution and analytics.
Download the study to learn:
- Advanced QSR use cases for location data
- Maturity levels of QSR companies in using location data
- Recommendations for QSR marketers looking to implement location data today!
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