50% of retailers want a first-party data match to close the loop on media spend.
As new channels emerge and consumer touchpoints triple, retail marketers are feeling the pressure to adopt a more accurate, multi-touch attribution model. While most retail marketers recognize the need for this advanced model, they feel that it is too elusive and expensive to attain. In order to help retailers close the loop and better understand the availability of these attribution solutions, we’ve commissioned this study with the Ascendant Network to provide them strategic research and recommendations.
Download the study to learn:
- Why you need to adopt a data-driven attribution model.
- How to obtain ROAS clarity across all channels.
- How the dominant focus on digital attribution creates costly blind spots.
Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? Contact our team of experts.