Speed of Attribution: Measuring the Modern Consumer’s Actions

50% of retailers want a first-party data match to close the loop on media spend.


As new channels emerge and consumer touchpoints triple, retail marketers are feeling the pressure to adopt a more accurate, multi-touch attribution model. While most retail marketers recognize the need for this advanced model, they feel that it is too elusive and expensive to attain. In order to help retailers close the loop and better understand the availability of these attribution solutions, we’ve commissioned this study with the Ascendant Network to provide them strategic research and recommendations.

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Download the study to learn:

  • Why you need to adopt a data-driven attribution model.
  • How to obtain ROAS clarity across all channels.
  • How the dominant focus on digital attribution creates costly blind spots.

Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? Contact our team of experts.



Speed of Attribution: Measuring the Modern Consumer’s Actions

69% of Advertisers use linear television as part of a cross-channel campaign.

Nine in ten marketers who drive to physical locations already plan cross-channel campaigns, while the remainder plans to have multiplatform campaigns in flight within the next year. With this multiplatform approach, ad exposure and purchase behavior have an increasingly complex relationship.We’ve commissioned this study with the Advertiser Perceptions to provide the industry perspective on planning and measurement in a multitouch reality among advertisers that employ brick-and-mortar as a commercial channel.

Download the study to learn:

  • How to work with partners to leverage attribution for strategy and planning in new ways, across your media mix. 
  • How location intelligence acts as an attribution enhancement for marketers
  • How to get the full value of your attribution measurement investment.

Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? 
Contact our team of experts.

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