Super Bowl LI

Did the ads actually make a difference?

The Impact of Super Bowl LI Ads on Consumer Behavior

Bringing together Cuebiq’s anonymous enriched data from more than 50 million users on 160 partner apps and Jumpshot’s clickstream data of its 100 million global consumer panel, the study analyzed consumers’ in-store visits and online activity between Jan. 30, 2017, and Feb. 12, 2017, for several leading brands that advertised during Super Bowl Ll.

The companies analyzed in the study include auto brands Alfa Romeo, Audi, Buick, Ford, Honda, Hyundai, Kia, Lexus, and Mercedes-Benz, quick-service restaurant brands McDonald’s, Wendy’s and KFC, and telco brands Sprint and T-Mobile.

Among the study’s key findings:

  • Was there an uplift in online traffic traffic the week after the Super Bowl vs. the prior week?
  • Was there an increase in dealership visits following the big game, for the brands which advertised?
  • Did consumers in cities such as NYC and LA behaved consistently with the nationwide trends?

Winning At Retail: Driving Footfall in an Omnichannel World

77% of Retailers Know That Footfall Measurement Helps Drive Revenue Growth

As the retail world continues to push toward an omnichannel future, substantial change is being driven by online-only retailers and direct-to-consumer (DTC) brands. While this shift is substantial for traditional retailers, consumers still value a physical retail presence. In order to help retailers, we’ve commissioned this study with the Ascendant Network to provide them strategical research and recommendations.

Download the study to learn:

  • How to plan against new sources of competition.
  • How to effectively measure foot traffic to physical stores.
  • How to leverage online to offline insights for strategic planning and more.

Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? Contact our team of experts.

Learn more about how we can help your brand.