The New Metrics That Matter for Brick-and-Mortar Retailers

Without knowing or having the ability to understand what is actually driving consumers to the store, retail marketers are left in the dark when it comes to proving ROI for their marketing initiatives.


As we head into the lucrative back-to-school season, and with the holiday season hot on its heels, it's vital that brick-and-mortar retailers innovate faster than ever to stay ahead of the competition.

In our latest playbook commissioned by Marketing Dive's Brand Studio, you'll learn how savvy retailers are creating unique in-store experiences to win over customers. We'll also highlight:
  • Reasons why brick-and-mortar still matters
  • Three key elements that drive shopper purchases
  • Real-world examples of retailers that use a bricks-and-clicks strategy
  • How retailers can make their experience fun and entertaining
  • How the latest technology allows physical retailers and marketers to get a better picture of the offline consumer journey

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Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? Contact our team of experts.



The New Metrics That Matter for Brick-and-Mortar Retailers

 

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