Visit Incrementality: The Key to the Future of Measurement

Do you know if your advertising is actually changing consumer behavior? Find out how Cuebiq has unlocked incrementality, giving marketers an unprecedented look at campaign success at the consumer level.

Cuebiq has evolved its methodology to help marketers measure the true success of their advertising. Put simply, our methodology now unlocks campaign incrementality at the consumer level. With incrementality, marketers can better understand the offline impact of their cross-channel campaigns, giving them actionable insights to optimize campaigns in real time to increase return on ad spend.

Download this white paper to learn:

  • Cuebiq's mission and vision for offline measurement
  • What does incrementality mean? And how it helps you as a marketer
  • How to use incrementality to measure success and increase return on ad spend

Interested in knowing more or would like a guided walk-through of this white paper by a Cuebiq representative? Contact our team of experts.



Visit Incrementality: The Key to the Future of Measurement

69% of Advertisers use linear television as part of a cross-channel campaign.

Nine in ten marketers who drive to physical locations already plan cross-channel campaigns, while the remainder plans to have multiplatform campaigns in flight within the next year. With this multiplatform approach, ad exposure and purchase behavior have an increasingly complex relationship.We’ve commissioned this study with the Advertiser Perceptions to provide the industry perspective on planning and measurement in a multitouch reality among advertisers that employ brick-and-mortar as a commercial channel.

Download the study to learn:

  • How to work with partners to leverage attribution for strategy and planning in new ways, across your media mix. 
  • How location intelligence acts as an attribution enhancement for marketers
  • How to get the full value of your attribution measurement investment.

Interested in knowing more or would like a guided walk-through of this study by a Cuebiq representative? 
Contact our team of experts.

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