For the Fuel and C-Store Industry...
Does good coffee brew up more visits?
As the convenience store industry adapts to meet customer needs and grow market share, location intelligence is becoming increasingly critical to understanding consumer habits and behaviors. GasBuddy and Cuebiq teamed up again to issue a foot traffic report for the fuel and convenience store industry in the second quarter of 2017.
We found that consumers were visiting gas stations more frequently, spending less time at the pump, what their favorite c-store brands were and much more! However, our analysis revealed just how important the quality of coffee can be for generating consumer visits. Download the full report to see how trends changed in Q2.
Among the study’s key findings:
- Does the quality of coffee impact consumer visits? See what c-stores were successful in generating above average foot traffic during the morning hours. Loyalist or deal seekers? Find out what are the most visited gas stations in Q2.
- Does time make a difference? Learn what is consumers’ preferred time to refuel and its implications on purchase behaviors.
- What else do they like? Discover which brands resonate most with gas station and c-store visitors.